Stereotype

Stereotype, a very new word yet a stranger to me however, it's a thing that's happening around you and you are in it but you don't know. What is stereotype anyway?

Stereotype is standardized and simplified conceptions of groups, based on some prior assumptions. Generally speaking, these "stereotypes" are not based on objective truth, but rather subjective and often unverifiable content-matter. Mostly of the stereotypes are not based on true facts and proof, some are just, well, opinions of someone.

The picture is a good example of stereotypes. Stereotypes give us a way of though, made us think in a way where they put two pictures together, and ask you, 'What do you think?'. There are alot of stereotype around the world nowadays. When we ask about military force, who came in mind? America! When we ask about terrorist? Arabs! When we ask about anime? Japan!

One of the perspective is that of automatic and implicit or subconscious and conscious. Automatic or subconscious stereotyping is that which everyone does without noticing. Automatic stereotyping is quickly preceded by an implicit or conscious check which permits time for any needed corrections. Automatic stereotyping is affected by implicit stereotyping because frequent conscious thoughts will quickly develop into subconscious stereotypes. (Wikipedia)

Another method to categorizing stereotypes is general types and sub-types. Stereotypes consist of hierarchical systems consisting of broad and specific groups being the general types and sub-types respectively. A general type could be defined as a broad stereotype typically known among many people and usually widely accepted, whereas the sub-group would be one of the several groups making up the general group. These would be more specific, and opinions of these groups would vary according to differing perspectives. (Wikipedia)

For me, stereotypes are a one of the main element which we need to aim for during a publicity for a new product. A good example of a successful publicity which hit the mark of stereotype is Coke and Pepsi.

In conclusion, I would like to emphasize that not all stereotypes had bad influences. If we used it in a proper way, it benefits us more.